Online Advertising

In Digital Advertising, You Get What You Pay For

2019-04-12T15:17:53-06:00

A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is [...]

In Digital Advertising, You Get What You Pay For2019-04-12T15:17:53-06:00

Giant Media Meets Outstream Demand by Opening Chicago Office

2019-04-12T15:25:33-06:00

Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and [...]

Giant Media Meets Outstream Demand by Opening Chicago Office2019-04-12T15:25:33-06:00

Building an Outstream Video Campaign? Know These 3 Stats

2019-04-12T15:25:56-06:00

It’s well known that the digital video ecosystem is undergoing explosive growth. The reason? Unlike the world of mass-market world of television, the digital ecosystem brings a new value proposition to the table: the ability to measure ROI with a high degree of precision. And with programmatic tech, advertisers can ensure they are reaching their [...]

Building an Outstream Video Campaign? Know These 3 Stats2019-04-12T15:25:56-06:00

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

2019-04-12T15:30:28-06:00

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow [...]

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media2019-04-12T15:30:28-06:00

In Full Disclosure: Why We Love Transparency in Native Advertising

2019-04-12T15:31:18-06:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native Advertising2019-04-12T15:31:18-06:00