Mobile Video

Is Digital the New Traditional?

2019-04-12T15:11:45-05:00

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off [...]

Is Digital the New Traditional?2019-04-12T15:11:45-05:00

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

2019-04-12T15:26:47-05:00

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting [...]

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why2019-04-12T15:26:47-05:00

3 Dimensions of a Strong Cross-Platform Native Video Strategy

2019-04-12T15:31:42-05:00

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need [...]

3 Dimensions of a Strong Cross-Platform Native Video Strategy2019-04-12T15:31:42-05:00