Influencers

The best influence?

2019-04-12T15:13:53-05:00

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to [...]

The best influence?2019-04-12T15:13:53-05:00

Why Smaller Influencers Are Better Than Big Ones

2019-04-12T15:23:45-05:00

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, [...]

Why Smaller Influencers Are Better Than Big Ones2019-04-12T15:23:45-05:00