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Why Smaller Influencers Are Better Than Big Ones
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Why Smaller Influencers Are Better Than Big Ones

Todd Wasserman2019-04-12T15:23:45-05:00

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, [...]

Why Smaller Influencers Are Better Than Big OnesTodd Wasserman2019-04-12T15:23:45-05:00

In Full Disclosure: Why We Love Transparency in Native Advertising
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In Full Disclosure: Why We Love Transparency in Native Advertising

Claude Aldridge2019-04-12T15:31:18-05:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native AdvertisingClaude Aldridge2019-04-12T15:31:18-05:00