digital trends

Is Digital the New Traditional?
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Is Digital the New Traditional?

Casey Lee2019-04-12T15:11:45-05:00

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off [...]

Is Digital the New Traditional?Casey Lee2019-04-12T15:11:45-05:00

The Future of Video Advertising in 3 Simple Trends
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The Future of Video Advertising in 3 Simple Trends

Claude Aldridge2019-04-12T15:16:18-05:00

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates [...]

The Future of Video Advertising in 3 Simple TrendsClaude Aldridge2019-04-12T15:16:18-05:00