3 Simple Ways to Build Your Audience Targeting Strategy

2019-04-12T15:21:23-05:00

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. [...]