Cognitive targeting

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

2019-04-12T15:17:07-05:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform2019-04-12T15:17:07-05:00

Giant Media’s Guide to Maximizing IBM World of Watson

2019-04-12T15:20:48-05:00

Along with 20,000 fellow data enthusiasts, Giant Media is going to "Unleash the power of data, analytics and cognitive" at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive [...]

Giant Media’s Guide to Maximizing IBM World of Watson2019-04-12T15:20:48-05:00