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Super Bowl

The Super Bowl represents a major investment for advertisers and presents a unique opportunity to engage viewers. Acura knew their Super Bowl TV spots would reach a lot of TV viewers on game day, but wanted to make sure they created major online buzz leading up to the event. Acura leveraged Giant Media’s robust distribution and Earned Editorial outreach strategy to generate massive online awareness and secure significant coverage for Acura’s Super Bowl spot starring Jerry Seinfeld and the NSX Concept in the lead-up to the Super Bowl.