Posts tagged in Programmatic Archives - Giant Media

WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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The Future of Video Advertising in 3 Simple Trends

December 9, 2016

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates […]

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In Digital Advertising, You Get What You Pay For

November 1, 2016

A guy walks in to his doctor’s office and says, “Help, my brother thinks he’s a chicken.” The doctor replies, “Why don’t you turn him in?” The man replies, “Because I need the eggs.” This joke – which famously bookends Woody Allen’s Annie Hall as an encapsulation of our need for romantic love – is […]

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Meet Us at Programmatic.io in NYC? Here’s How

October 19, 2016

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form […]

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Programmatic Ad Image with Robot

Why Programmatic is Eating the Ad World

August 4, 2016

There are some things that humans do better than machines. Finding creative solutions to problems, making unusual mental connections and offering deep empathy come to mind.  Then there are things like buying and selling media, where computers do a much better job than humans.  That explains the rise of programmatic advertising over the past few years. […]

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Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

May 26, 2016

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting […]

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