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Posts tagged in Giant Media Archives - Giant Media

WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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Giant Media uses Data Science to Better Understand Market

April 11, 2017

Excerpt from Forbes Article published on April 7, about data science and how it benefits publishers and brands: Data is giving time a run for its money because of its ability to deliver more revenue-building value thanks to the injection of science into the equation. Now, data science is essentially helping brands and publishers generate more […]

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Appearing in the wrong place at the wrong time.

ARE YOUR BRANDS SAFE? AT&T, Verizon, Johnson & Johnson, and many other major U.S. brands and advertisers are pulling hundreds of millions of dollars in business from Google and its video service YouTube. These brands were notified that their ads appeared alongside offensive or extremist content – such as videos by white supremacists or hate […]

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Is Digital the New Traditional?

March 2, 2017

AS TV VIEWERS FLOCK TO DIGITAL, SO SHOULD ADVERTISERS Many Americans are cutting the cord, and plugging it back into other devices. The number of U.S. households that stream over-the-top video using a subscription video on demand service has risen to 57%, according to a new report from Leichtman Research Group. Networks are fending off […]

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The best influence?

February 13, 2017

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to […]

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Benefits of Outstream Video Advertising

February 16, 2017

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands […]

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What is Outstream Video?

January 23, 2017

What is Outstream video? It’s a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you’ll learn about the two. We’ll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no […]

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Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team

August 31, 2016

Superior video advertising company, Giant Media, today announced the addition of digital advertising veteran, Andrew Klopp, to its outstream video and native advertising sales team. Giant continues to support its impressive growth by adding seasoned sales talent to meet strong demand in the largest advertising markets across the country. “I’m excited to join the growing […]

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Growing Outstream

Giant Media Meets Outstream Demand by Opening Chicago Office

June 28, 2016

Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and […]

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Giant Media, Outstream Video & Native Ad Leader, Announces Hire of Spencer Janis to Lead North America Sales

June 7, 2016

Giant Media today announced the hire of Spencer Janis as vice president of sales, North America. Janis will work closely with newly appointed CEO, John Cobb, to position the company to further capture the huge transfer of ad budgets from TV to digital video over the next few years. With U.S. digital video advertising expected […]

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