Posts tagged in Engagement rates Archives - Giant Media

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

May 26, 2016

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting […]

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