Digital Media

What is Outstream Video?

2019-04-12T15:14:47-05:00

What is Outstream video? It's a new, superior video advertising format. It is different than In-stream which is currently the most popular video ad format. In this article, you'll learn about the two. We'll cover the main pros and cons of both In-stream and Outstream video ads. In-stream or Outstream Video Advertising? I have no [...]

What is Outstream Video?2019-04-12T15:14:47-05:00

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

2019-04-12T15:17:07-05:00

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson [...]

IBM Watson Now Powering Giant Media’s Outstream Targeting Platform2019-04-12T15:17:07-05:00

3 Simple Ways to Build Your Audience Targeting Strategy

2019-04-12T15:21:23-05:00

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. [...]

3 Simple Ways to Build Your Audience Targeting Strategy2019-04-12T15:21:23-05:00

4 Reasons Why Outstream Outshines Pre-roll

2019-04-12T15:25:15-05:00

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: [...]

4 Reasons Why Outstream Outshines Pre-roll2019-04-12T15:25:15-05:00

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

2019-04-12T15:30:28-05:00

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow [...]

Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media2019-04-12T15:30:28-05:00

In Full Disclosure: Why We Love Transparency in Native Advertising

2019-04-12T15:31:18-05:00

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to [...]

In Full Disclosure: Why We Love Transparency in Native Advertising2019-04-12T15:31:18-05:00