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Posts tagged in CTR Archives - Giant Media

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

May 26, 2016

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting […]

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The Best KPIs for Measuring Native Video Engagement

April 27, 2016

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more […]

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