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Posts tagged in Cross-platform Archives - Giant Media

The Future of Video Advertising in 3 Simple Trends

December 9, 2016

In the next couple of years, digital video is going to continue to grow—that’s a given. According to eMarketer, we’re looking at double-digit rates: it’s estimated that through 2020, U.S. digital video ad spending will continue to grow at a pace that exceeds TV advertising. By contrast, T.V. ad spending growth will be at rates […]

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Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

May 26, 2016

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting […]

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3 Dimensions of a Strong Cross-Platform Native Video Strategy

March 31, 2016

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need […]

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