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Posts tagged in Content Marketing Archives - Giant Media

WHEN PROGRAMMATIC BECOMES PROBLEMATIC

May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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The best influence?

February 13, 2017

Gone are the days of celebrity endorsements. Consumers have moved on from those they admire to those they trust. In fact, according to Ambassador Marketing, 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. How effective can word-of-mouth actually be? Collaborating with social media influencers is now one of the most effective ways to […]

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Benefits of Outstream Video Advertising

February 16, 2017

Although In-stream is currently the dominant choice for video advertising, due to the benefits and advantages of Outstream video ads, this is changing. Instream’s popularity is largely due to the fact that it’s been around the longest. Outstream video is still a new concept that is slowly gaining steam. A lot of agencies and brands […]

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Outstream-Outshines_Sun

4 Reasons Why Outstream Outshines Pre-roll

July 21, 2016

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: […]

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Giant Media, Outstream Video & Native Ad Leader, Announces Hire of Spencer Janis to Lead North America Sales

June 7, 2016

Giant Media today announced the hire of Spencer Janis as vice president of sales, North America. Janis will work closely with newly appointed CEO, John Cobb, to position the company to further capture the huge transfer of ad budgets from TV to digital video over the next few years. With U.S. digital video advertising expected […]

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Is Visual Storytelling Right for Your Brand?

May 20, 2016

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, […]

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3 Dimensions of a Strong Cross-Platform Native Video Strategy

March 31, 2016

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need […]

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Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

March 17, 2016

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy […]

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