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Posts tagged in Advanced Targeting Archives - Giant Media


May 3, 2017

Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting advertisers and publishers. This process uses artificial intelligence technologies and real-time bidding for inventory across mobile, display, video and social channels. Programmatic media buying has rapidly transformed the purchasing of advertising. Digiday reports that 45 percent of brands now […]

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Giant Media Partners with LiveRamp to Enhance Technology Platform

January 10, 2017

Giant Media, a leader in outstream video and native advertising solutions, today announced an official partnership with LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution. Through the partnership, Giant Media can integrate third-party data distributed via LiveRamp into Giant’s advanced targeting platform, significantly enhancing its ability to successfully reach the right audiences […]

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IBM Watson Now Powering Giant Media’s Outstream Targeting Platform

November 16, 2016

Giant Media, a leading video advertising company, has integrated IBM Watson into its advertising platform for advertisers to better deliver personalized video advertisement to targeted audiences. Killington Resort in Vermont is one of the early adopters of this Giant Media’s targeting technology with Watson that has seen a 2.5x improved click through rate (CTR). Watson […]

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Meet Us at in NYC? Here’s How

October 19, 2016

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form […]

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Giant Media’s Guide to Maximizing IBM World of Watson

Along with 20,000 fellow data enthusiasts, Giant Media is going to “Unleash the power of data, analytics and cognitive” at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive […]

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3 Simple Ways to Build Your Audience Targeting Strategy

October 5, 2016

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. […]

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