Posts tagged in Ad Engagement Archives - Giant Media

The Best KPIs for Measuring Native Video Engagement

April 27, 2016

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more […]

Read More