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October 19, 2016
Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form below or track us down at one of these great sessions that we will be attending.
One of the cornerstones of the modern data driven marketer is the promise of seamlessly combining 1st party and 3rd party data to enable better targeting in programmatic media, as well as personalization across owned channels. In practice, this is still more of the exception rather than the rule. Yet there is tremendous value at stake for companies who leverage and activate their first party data to develop predictive models, look-a-like- models, enable personalization of creative and landing pages, offers and UX. In this workshop, learn how determined marketers overcome the non-trivial organizational challenges to operationalizing their data assets — multiple internal data owners, competing priorities, legacy systems, rigid data governance, lack of IT resources — to breakthrough and create competitive advantage through data activation.
Outstream formats – what are they? How do you purchase them programatically? Teads’ Jim Daily will provide insights and examples of what differentiates programmatic outstream and how it relates to the evolution of programmatic buying as well as what is to come. Following, Jason Barnett will discuss the rise of programmatic outstream with top agency executives.
If implemented correctly, and best practices are followed, native ads on mobile in-app inventory can be lucrative for publishers and drive success for buyers. In this session, Casie Attardi (Director, Professional Services, MoPub at Twitter) will dive into technical and operational best practices for native ads on mobile for both publishers and buyers.
Moving far beyond its days as a Jeopardy contestant and exhibiting some of the first strong examples of AI (Artificial Intelligence), IBM has tasked its well-known supercomputer with tackling the worlds of advertising and marketing. Bob Lord joined the the IBM team earlier this year as Chief Digital Officer and is bringing Watson to the marketplace. He’ll provide direction on where IBM and Watson are headed next in a conversation with AdExchanger’s Zach Rodgers.
Everyone knows the best part of conferences is meeting new business partners. Send us a note below and let’s schedule time to talk while we’re in NYC.