Meet Us at in NYC? Here’s How

October 19, 2016

Join Giant Media October 26th & 27th in New York City for PROGRAMMATIC I/O. AdExchanger’s PROGRAMMATIC I/O is the original and the world’s largest conference dedicated to the programmatic media and marketing industry. We will not only be in attendance but would love to set up a meeting with you! Drop us a line using the form […]

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Giant Media’s Guide to Maximizing IBM World of Watson

Along with 20,000 fellow data enthusiasts, Giant Media is going to “Unleash the power of data, analytics and cognitive” at IBM World of Watson 2016, October 24–27 in Las Vegas. With a 4 day agenda crammed full of opportunity, we thought it would be helpful to highlight a few great sessions to attend: The Cognitive […]

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3 Simple Ways to Build Your Audience Targeting Strategy

October 5, 2016

Attention spans are the currency of digital advertising today. That’s why CMOs at big brands are making personalization a priority. Recently, a mobile marketing automation company, Kahuna, conducted a survey of marketing leaders. Every single respondent ranked personalization as a #1 marketing priority. But only 10% reported having the tools to implement their ideas. Ouch. […]

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3 Pitfalls to Avoid When Planning Your Outstream Campaign

September 15, 2016

If you’re old enough to remember the early days of the commercial Internet, think back to what the advertising landscape looked like. In the late 1990s and early 2000s, ad units were limited to simple banners and animated graphics. Looking for a way to stand out and make an impression among audiences, marketers learned to […]

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Why Smaller Influencers Are Better Than Big Ones

September 8, 2016

There are many instances in digital advertising in which quantity trumps quality. With a click-through-rate of 0.1% for instance, it makes sense to run thousands of banner ads rather than one. On the other hand, you generally don’t magnify the effect of influencer marketing by finding an influencer with a large following. In many cases, […]

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Outstream Leader, Giant Media, Adds Another Industry Veteran to Sales Team

August 31, 2016

Superior video advertising company, Giant Media, today announced the addition of digital advertising veteran, Andrew Klopp, to its outstream video and native advertising sales team. Giant continues to support its impressive growth by adding seasoned sales talent to meet strong demand in the largest advertising markets across the country. “I’m excited to join the growing […]

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Programmatic Ad Image with Robot

Why Programmatic is Eating the Ad World

August 4, 2016

There are some things that humans do better than machines. Finding creative solutions to problems, making unusual mental connections and offering deep empathy come to mind.  Then there are things like buying and selling media, where computers do a much better job than humans.  That explains the rise of programmatic advertising over the past few years. […]

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Ad Lingo

What Exactly Is Outstream?

July 27, 2016

The digital advertising industry is one driven by jargon. We all seem to speak a secret language that outsiders can’t understand. The challenge, however, is that the marketing landscape is evolving really, really quickly. Given the speed at which companies in that ad industry are changing, it’s important that we take a step back and […]

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4 Reasons Why Outstream Outshines Pre-roll

July 21, 2016

Adam Smith died more than two centuries before the advent of digital video, yet the Scottish economist’s invisible hand was on display in the market over the past year or so. As the digital video market exploded, suddenly publishers found that they didn’t have enough ad space to sell. Then the market found a way: […]

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Growing Outstream

Giant Media Meets Outstream Demand by Opening Chicago Office

June 28, 2016

Giant Media is proud to announce the opening of its second Midwest sales office. Answering strong demand for its outstream video offering, Giant Media has physically expanded into Chicago, opening its fourth U.S. sales office in one of the largest ad markets in the country. “As outstream video advertising quickly becomes a fundamental strategy for agencies and […]

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Building an Outstream Video Campaign? Know These 3 Stats

June 16, 2016

It’s well known that the digital video ecosystem is undergoing explosive growth. The reason? Unlike the world of mass-market world of television, the digital ecosystem brings a new value proposition to the table: the ability to measure ROI with a high degree of precision. And with programmatic tech, advertisers can ensure they are reaching their […]

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Giant Media, Outstream Video & Native Ad Leader, Announces Hire of Spencer Janis to Lead North America Sales

June 7, 2016

Giant Media today announced the hire of Spencer Janis as vice president of sales, North America. Janis will work closely with newly appointed CEO, John Cobb, to position the company to further capture the huge transfer of ad budgets from TV to digital video over the next few years. With U.S. digital video advertising expected […]

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Video Spend is Up, But Why?

Average Video Ad Spend Doubled in the Last 3 Years — Here’s Why

May 26, 2016

As the IAB’s 2016 Video Ad Spend Study points out, marketing investments in original digital programming have more than doubled since 2014. And one-third of these dollars are going towards native ad opportunities. Anecdotally, the trend makes sense: marketers across verticals consistently cite increased ROI as the top driver for growth. Thanks to cross-platform targeting […]

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Is Visual Storytelling Right for Your Brand?

May 20, 2016

There’s hardly a shortage of reasons brands should be using infographics, videos and photos as part of their content strategy. The statistics about how users consume visual content in comparison to text are staggering. To summarize, the average person doesn’t spend much time on any given Web page, and they’re able to process imagery much, […]

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Veteran Media Exec, John Cobb, to Lead Native Ad-Tech Specialist Giant Media

May 4, 2016

John Cobb Takes the Reigns at Digital Media Pioneer as Native Advertising Quickly Becomes a Fundamental Strategy for Agencies and Brands Giant Media, the complete native advertising company, today announced the hiring of advertising industry veteran John Cobb as its chief executive officer. He will partner with the existing Giant Media executive team to grow […]

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The Best KPIs for Measuring Native Video Engagement

April 27, 2016

Once upon a time in the world of mass media, ‘broadcast’ was the name of the game. The most successful advertisers were the ones that could reach the widest audience at the most efficient price-points. But years of market research soon revealed that broadcast campaigns were less effective than marketers originally thought. More and more […]

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FTC and Native Advertising

In Full Disclosure: Why We Love Transparency in Native Advertising

April 7, 2016

People generally like to know what they signed up for. No one likes to pour a glass of bourbon only to realize that it’s actually apple juice. Sure, a lot of people love apple juice. But what an off-putting surprise they’ll be in for when they sit down to enjoy their Old Fashioned only to […]

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3 Dimensions of a Strong Cross-Platform Native Video Strategy

March 31, 2016

One of the biggest challenges in marketing today is the fact that human attention spans are getting shorter as time passes and channels for reaching consumers are becoming more fragmented. The amount of content online today is almost immeasurable, and people have access to infinite distractions. In addition to investing in owned channels, brands need […]

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Ad Blocking: the Arch Nemesis of Advertising—Or Is It?

March 17, 2016

Ad blocking is the arch nemesis of all marketers who are fortunate enough to have a budget for running paid campaigns (talk about making our jobs even more complex than they already are, right?). When we put our consumer hats on, it’s justifiable why this technology exists. Consumers have been dealing with years of scummy […]

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Why Brands Should Take Risks With Sponsored Content

March 11, 2016

We are no longer in an era where the value of content for brands is questionable. The need is so great that every big digital publisher has its own team or partnership dedicated to creating it. The question isn’t whether brands need content; these days, the more important question is, How does that content rise […]

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The 3 Biggest Untapped Opportunities in Native Video Advertising

February 17, 2016

Native video ads are becoming a core strategy for brands and publishers across the board, and the reason why is self-evident: storytelling, in all forms, is a powerful way to build authentic human connections. Thanks to emerging syndication, video seeding, and targeting technologies, the native video space is booming. What was previously impossible to balance—a […]

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Native Ads Becoming Core Strategy

February 4, 2016

“We’ve been tracking a shift in ad-buying behavior where native advertising is moving from an experimental strategy to more of a core strategy,” Giant Media’s VP of Operations Ben Arnold said. “It’s clear that the brands that have tried native advertising were pleased with the results, which is why they’re increasing their spends, and this […]

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native advertising is growing

Fool Me Twice? Go Native Before It Goes Social!

January 21, 2016

Do you remember back just a few years ago when it was much easier to advertise effectively on the social networks? You know, the time before everyone and their brother found out they could self-serve Facebook ads for their mom and pop business? This year may very well be your last chance to capture that […]

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LA Tech’s Got Talent

October 1, 2015

We are so excited to be sponsoring Laurel & Wolf’s event “LA Tech’s Got Talent”! The night will be filled with musicians, dancers, magicians, singers, and celebrity judges, Pete Giovine, LP, & Dana Brunetti. The entire evening will benefit P.S. ARTS, an organization dedicated to providing arts education to underprivileged youth. Giant Media has participated […]

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MMA Webinar- The Rise of Native Mobile Advertising

April 1, 2015

Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, […]

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Giant Media Goes Bowling

March 13, 2015

Giant Media had a blast last night bowling at Bowlmor in Santa Monica. Some of our Kansas City and Ft Myers team members visited our LA office this past week and joined us for a competitive and fun night of bowling. Some people tried bowling with their non-dominant hand, and others even bowled two lanes […]

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Adweek Webinar – “Going Native: The Ins & Outs of Branded Content”

February 12, 2015

It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness. Join our founder, David Segura […]

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@IBM doubles down and announces big investment in 1st 'collaboratory'. How will this affect #digital targeting? TBD… Read More
8:27 AM Oct 25th